Automobile launch event with LED wall
Showroom & Brand Events

Your brand
deserves a stage.

More than a meeting location – Werkraum becomes the stage for your brand. Automobile presentations, fashion shows, product launches and long-term brand activations in Düsseldorf.

Brand Activation

Architecture that
stages brands.

The extraordinary design of Werkraum unfolds its full impact particularly for longer usage. Striking plant installations, clear lines, high-quality materials – the perfect stage for demanding brands.

Vehicle showroom

Automotive & vehicle launches

Open room design, LED walls and ground-level access make Werkraum the ideal stage for car presentations and launches.

Pop-up store fashion

Fashion & pop-up showrooms

Fashion presentations, collection launches, pop-up stores – the minimalist spatial language gives your fashion the stage.

Boutique showroom with moss wall

Product staging

Light, materials and architecture put your products in the spotlight – from minimalist to spectacular.

Creative hub

Brand experiences

Temporary exhibitions, installations, brand worlds – create experiences that move your audience lastingly.

Roof terrace
Long-Term Rental

Daily to multi-week.

Werkraum is suitable not only for single events. For brand activations, temporary showrooms and product campaigns, we offer flexible long-term rental models.

  • Flexible duration – days to several weeks
  • Individually adaptable room concepts
  • High-quality, design-oriented environment
  • Combination of presentation space, meeting rooms and lounge
  • Central location in the creative Schwanenhöfe
Submit long-term request
Your Benefits

Why brands choose Werkraum

Architecture with character

Striking plant installations create recognition value for your brand communication.

LED wall & lighting design

Integrated presentation technology perfectly stages products and messages.

Flexible floor plans

Open layout enables individual setups – from minimalist to spectacular.

Central Düsseldorf

Schwanenhöfe – creative environment, perfect accessibility from NRW.

Stage your brand.

Let's discuss your project – we develop the right room concept together.